MEET FOUNDER:
STETSON PATTON
a.k.a : Socially Stetson
I'm here to help you actually connect with your audience, not just post and hope for the best. I started out as a boutique owner, juggling business and social media, and learned firsthand how tough that balance can be.
After selling that first business, I started a new one from scratch, building it entirely on Instagram and figuring out what works along the way.
Now, whether you want to learn it yourself through the Socially Growing Membership, get hands-on guidance with coaching, or let us take over with social media management, I'm here to make social media feel less overwhelming and a lot more impactful.
So, let's make your brand stand out and have fun doing it!
let's meet the team behind the magic
Okay but here's the thing: none of this magic happens because of me alone. Behind every scroll-stopping reel, every perfectly timed post, and every client win is a team of absolute rockstars who show up, bring the strategy, and make our clients look like the brilliant humans they are.
I built this team intentionally—looking for people who are not only talented and skilled but who genuinely care about our clients' success. Some were met at parties, others were already friends I took along for the ride, and a few were brought on a new interns and wanted to continue to be apart of the team!
DIRECTOR OF OPERATIONS
& CLIENT EXPERIENCE
Ally Davis
Ally is the person making sure everything runs like clockwork behind the scenes while ensuring every single client feels seen, supported, and valued. As Director of Operations & Client Experience, she manages the systems that keep our team organized and projects on track, but more importantly, she's the heartbeat of how our clients experience working with us. From the first hello to celebrating wins together, Ally makes sure no detail is overlooked and every client knows they're not just another account—they're part of the family. If something needs to happen, Ally makes it happen with grace, efficiency, and genuine care. She's the glue that holds it all together.
DIRECTOR OF STRATEGY &
ACCOUNT MANAGEMENT
Camilla Coley
Camilla started as our very first intern and has grown into one of the most strategic minds on our team. As Director of Strategy & Account Management, she works directly with me to shape the vision for Socially Stetson while leading strategy and client relationships. An Auburn University marketing grad with a creative, strategic brain and a heart for people, Camilla brings clarity and intentionality to everything she touches. She sees what's working (and what's not), creates strategies that actually convert, and builds the kind of meaningful client relationships that last.
LEAD PHOTOGRAPHER
Gina Winecoff
Gina is a wife, mom of three, and the creative genius behind our video strategy. With a background in photography, videography, and story she serves as our Brand Video Director and Internal Content Lead, guiding everything from content planning to editing to account management. Her approach is natural, thoughtful, and always centered on people. She believes the best work comes from real moments and honest connections, and whether you're camera-shy or ready for your close-up, Gina makes video content feel doable, fun, and authentically you.
ACCOUNT MANAGER
Emma Rose Pastor
Emma Rose Pastor is an Auburn University graduate with a degree in Marketing and a minor in Public Relations. Originally from Birmingham, Alabama, she is passionate about blending creativity, storytelling, and strategy to create engaging digital content.
She is currently growing her career and digital media journey. She enjoys working with clients and making connections within the agency. With a strong interest in social media and digital marketing, Emma Rose enjoys developing innovative ideas that help brands connect authentically with their audiences. She is especially passionate about staying on top of social media trends, learning new digital strategies, and continuously expanding her knowledge within the ever-evolving digital landscape. In her free time, she loves to read, travel, and meet new people.
ACCOUNT MANAGER
Sarah Cruz
Sarah has a natural eye for what works and the drive to figure out why. She's constantly observing trends, analyzing what's connecting with audiences, and bringing fresh insights to our team meetings. Her energy is contagious, her work ethic is unmatched, and her ability to jump in and contribute from day one has made her an invaluable part of our crew. We're so lucky to have her!
ACCOUNT MANAGER
Carlee Clarke
Carlee is based in Charlotte, NC and is passionate about helping brands show up beautifully online. She has spent the last three years in social media and content creation, specializing in working with women-owned businesses, particularly in the beauty and interior design spaces. She focuses on bringing a brand's vision to life in a way that feels elevated, strategic, and true to them.
She is also a new mom to a little boy and has been married for just over a year, two of her greatest joys. Outside of creating, she enjoys working out, spending time on the water, especially lake days and ocean air, and being with family and friends. She is deeply involved in her church, loves serving, and has a strong passion for encouraging and speaking into the lives of young adults.
Consider this your
official invitation.
We truly love what we do because we get to watch business owners stop playing small and start shining bright on social media.
When you work with our team you're getting a crew that lives and breathes social media, stays ahead of every platform update, and cheers for your wins like they're our own. We bring the strategy, the creativity, and a whole lot of fun to the process.
The cherry on top? Showing up online doesn't have to feel like a chore. We're just over here throwing the best party on the internet and there is always room for more. Come join us.
Fun Together!
