Repurposing Content So You Don't Have To Work So Hard

Always posting new and exciting parts of your company or life on social media can be exhausting! You are taking content photos, writing emails and blogs, captions, hashtags…but there are days when you need something just to fill a spot, solely for staying consistent and on-brand. Here is a secret: repurpose your content!


So what do I mean? Let me use my own account as an example!

( @stetsonkpatton on Instagram)

This post below I have already used twice on my Instagram page. Same image, same caption, just used over a couple of months.


social media content


I posted this Instagram post on August 5th, 2021; it got almost 300 likes and & tons of comments. Then again, on January 13th, 2022, I posted the exact same post got 86 likes and even more comments. 


You may be thinking, your likes were down, so how does that help you? 

  • The likes may have been down, but the comments mean more engagement and a better reach of those who may not have seen it the first time! 


Why does this post do so well? 

  • Because it’s a catchy picture & caption that is very relatable while also being on-brand. Ideally, you are looking to post content that you, your friends, and your target market will engage with. The engagements may be sharing, liking, commenting. 
  • Remember-  with the crazy algorithms social media has, different people can see your content at different times, so repurposing can increase your reach!  


So, what content can you repurpose? 

  • Content that got great engagement in the past! I would do no less than a 3-month difference from the original post to your repurposed one. Don’t be afraid to literally copy & paste the image, captions, and even hashtags IF they’ve performed well. 


Repurposing content will save you a lot of time. Even if you pick five old posts that performed well & repurposed them throughout March… that’s five pieces of content you don’t need to create from scratch. 


The next time you might feel content overload, definitely go through your analytics on posts three months old or older & repost it!

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